Tuesday, 28 August 2012

[P739.Ebook] Download PDF MySQL Database Design and Tuning (Novell Press), by Robert D Schneider

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MySQL Database Design and Tuning (Novell Press), by Robert D Schneider



MySQL Database Design and Tuning (Novell Press), by Robert D Schneider

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MySQL Database Design and Tuning (Novell Press), by Robert D Schneider

The authoritative, hands-on guide to advanced MySQL programming and administration techniques for high performance is here. MySQL Database Design and Tuning is the only guide with coverage of both the basics and advanced topics, including reliability, performance, optimization and tuning for MySQL. This clear, concise and unique source for the most reliable MySQL performance information will show you how to:

  • Deploy the right MySQL product for your performance needs.
  • Set up a performance management and monitoring environment using tools from MySQL.
  • Implement the right indexing strategy
  • Apply good performance strategy when developing software to work with the MySQL database.
  • Configure dozens of variable to correctly tune the MySQL engine.

If you deal with the intricacies and challenges of advanced MySQL functionality on a daily basis, you will be able to build on your knowledge with author Robert Schneider's real-world experiences in MySQL Database Design and Tuning.

  • Sales Rank: #1616378 in eBooks
  • Published on: 2005-06-13
  • Released on: 2005-06-13
  • Format: Kindle eBook

From the Back Cover

The authoritative, hands-on guide to advanced MySQL programming and administration techniques for high performance is here. "MySQL Database Design and Tuning "is the only guide with coverage of both the basics and advanced topics, including reliability, performance, optimization and tuning for MySQL. This clear, concise and unique source for the most reliable MySQL performance information will show you how to:

  • Deploy the right MySQL product for your performance needs.
  • Set up a performance management and monitoring environment using tools from MySQL.
  • Implement the right indexing strategy
  • Apply good performance strategy when developing software to work with the MySQL database.
  • Configure dozens of variable to correctly tune the MySQL engine.

If you deal with the intricacies and challenges of advanced MySQL functionality on a daily basis, you will be able to build on your knowledge with author Robert Schneider's real-world experiences in "MySQL Database Design and Tuning."

About the Author

MySQL� Database Design and Tuning About the Author

Robert D. Schneider has more than 15 years of experience developing and delivering sophisticated software solutions worldwide. He has provided database optimization, distributed computing, and other technical expertise to a wide variety of enterprises in the financial, technology, and government sectors. Clients have included Chase Manhattan Bank, VISA, HP, SWIFT, and the governments of the United States, Brazil, and Malaysia.

He is the author of Optimizing Informix Applications and Microsoft SQL Server: Planning and Building a High Performance Database. He has also written numerous articles on technical and professional services topics. He can be reached at Robert.Schneider@Think88.com.


� Copyright Pearson Education. All rights reserved.

Most helpful customer reviews

10 of 10 people found the following review helpful.
I was about to buy Oracle, but chose MySQL instead (and saveed big $$$)
By Pearly
I'm a DBA for a mid-sized manufacturing company. We were about to upgrade our SQL Server to Oracle 10g, which was going to set ups back a lot of money. I had been experimenting with MySQL and bought this helpful book to give me a better understanding of how to make it run fast. I really liked the case studies, because they cover a lot of different senarios. To make long story short, I was able to convert the SQL Server database to MySQL, and things have been going great.

1 of 1 people found the following review helpful.
Easy to understand and fantastic optimization tips for MySQL and even MS-SQL or Oracle databases
By Jose
I am really impressed with the writing style and content of this book. Even though is not really a recent publication its content is still valid and full of nice tuning tips.

The main topic is of course MySQL but author talks about Index and Query tuning, topics than can be easily extrapolated to other RDBMS like MS-SQL or Oracle, helping you with other RDBMS during the process in case you're just a seasonal MySQL dba.

He does not go too much in detail, maybe MySQL (4th Edition) by Paul DuBois fills that hole better but Robert's book I think that is easier to read, without being a dummy book. For a complete MySQL coverage after reading this one, browse for any of Paul's books, he's really the best choice on MySQL books right now (content and easy to read books)

The chapter dedicated to the storage engines is one of my favorites and the one which differentiates this book for any other MS-SQL or Oracle tuning book. MySQL uses a modular approach for storage engine, allowing you to create tables and assign those to that particular engine taking advantage of a better transaction handling (InnoDB engine) or an improved speed for read only or tables (MyISAM engine). It was awesome to open my eyes, see the light and compare with MS-SQL (my main expertise) or see that the database world, like Operating Systems, is not black and white, not just Oracle vs MS-SQL. Actually, MySQL and Oracle are products of the same company and no wonder why after reading this book.

Good book, recommended, and I can assure you that if you're new into MySQL you will start considering this one as a good choice for your production database, especially if your databases are not OLTP but mostly read only or for reporting purposes; MySQL beauty and stronger point ... MyISAM engine ...

1 of 4 people found the following review helpful.
Best Book for database tuning
By Digvijay Singh
I am not that much of a book reader. I have ever have read a book completely , this is the first book in m life that i read complete.

My review the book is the best out there and the author is truly god.

See all 3 customer reviews...

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Saturday, 25 August 2012

[X611.Ebook] PDF Ebook Becoming a Great Sight-Reader -- or Not!: Learn from my Quest for Piano Sight-Reading Nirvana, by Al Macy

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Becoming a Great Sight-Reader -- or Not!: Learn from my Quest for Piano Sight-Reading Nirvana, by Al Macy

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Becoming a Great Sight-Reader -- or Not!: Learn from my Quest for Piano Sight-Reading Nirvana, by Al Macy

Want to Improve Your Piano Sight-Reading? Don't play another note until you've read this book! "I would recommend this for anyone interested in improving their ability to sight-read." -- Bruce Lombardi, Amazon Customer

Author Al Macy practiced sight-reading every day for six years and carefully documented his journey. He determined what works and what doesn't. By following along with his quest, you can avoid the mistakes he made and take advantage of the tricks he found most useful.

Here are some of the questions this book will answer for you (you'll be surprised by some of the answers!):
  • Should you hire a teacher?
  • How long should you practice each day?
  • Will you inevitably improve if you just do a lot of reading?
  • How can you find enough practice music?
  • Which are more important, notes or intervals?
  • Is it okay to look down at your hands?
  • How far ahead should you try to look?
  • Can practicing with your eyes closed help?
  • How can you get better at leaving things out when you are having trouble?
  • What can you do about the fact that the notes on the bass clef are in different places than on the treble clef?
  • How does understanding the harmonic structure of a piece help you play it?
  • Does it help to sight-sing a piece before playing?
  • How should you analyze the tune before starting?

Macy also presents his very own soon-to-be-patented (not really) method for forcing you to attend to intervals instead of notes. If you find yourself so fixated on the note names that you can't work with the intervals instead, this trick might solve your problem.

And with Al's wacky, conversational writing style, you'll enjoy every minute of the book. You can curl up in a comfortable chair and read the whole thing or sit at the piano to try out the tips and tricks.

If you want to take your sight-reading to a whole new level and want tips that will help, or if you're just curious about what the future may hold for you, scroll up and grab your copy today!

  • Sales Rank: #481467 in Books
  • Published on: 2014-01-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .27" w x 6.00" l, .38 pounds
  • Binding: Paperback
  • 118 pages

From the Author
Years ago, someone told me, "Just do some sight-reading for fifteen minutes every day, and you'll be surprised at how fast you progress."

Well, I did that, and it didn't really work. I got good at playing jazz and reading jazz charts, but I never got good at sight-reading.

When I retired, I had lots of time and plenty of motivation. I decided I was going to crack this thing, and I started sight-reading two hours every day. I found that even with this rigorous schedule, progress was slow. I've since figured out that there were a number of things that I was doing wrong that were holding me back. The main problem was that I was reinforcing my bad habits instead of learning the right way to sight-read.

Here's an example of something I "reveal" in the book. In all of those hundreds of hours of practicing, I was trying to play every note that was written. I knew that "a good sight-reader knows what to leave out," but darn it, I wanted to learn how to read, I didn't want to learn how to "fake it." That attitude was a mistake, and it held me back. I was not learning how to leave out some of the notes when I got into trouble.

"Big deal," you might say, "how hard is it to not play notes?" Well, it turns out that it is harder than you think, and it's a skill that requires practice. If you practice leaving things out, then you'll know how to do it when you run into problems.

Here's an exercise that I describe on page 90 of the book: Play a hymn, but leave out the middle two voices. Play the next hymn, but only play the top two notes of each chord. Next, leave out the alto and bass. Play a hymn and in the middle, suddenly leave out the top and bottom. Get the idea?

That exercise helps with a skill that I hadn't learned early on. I made a mistake by not learning that skill, and it held me back.

I wrote this book so that you can avoid making some of the same the mistakes I made.

About the Author
As a young kid, Al Macy played piano by ear, but never took formal lessons. He had some records with Bach piano pieces on them, played them at 16 RPM (on a record player, playing a 33 RPM record at 16 RPM makes the music slow, and brings it down about an octave), and learned parts of them by ear. Eventually his mom took pity on him and bought him the sheet music, and he would laboriously figure out a measure or two, and memorize the piece that way. The main point is that he went out of his way to avoid learning to read music.

At age nine he took up trombone, and studied it seriously until the final year of high school.

As required by the 1960s law that stated that every teenager has to play rock and roll guitar, he also took lessons in guitar, and played in a rock band. He even performed in a Simon and Garfunkel type duo, at "The Chicken Coop," once a week, getting paid $2.50 plus one piece of fried chicken.

In 1987 (age 34), his interest in jazz was rekindled, and he took formal piano lessons for a year or two, worked hard, and learned a lot. But the sight-reading just wasn't happening.

In 1992 (age 38) he picked up the trombone again, and got serious about jazz trombone. His sight-reading was better on trombone than piano, and he played with a number of small and large bands.

In 2005, he switched back to piano as his main instrument. This time he concentrated on jazz, and didn't work much on sight-reading. That is, his playing consisted of playing the chord changes, with improvisation in the right hand. That worked well, and he lead a jazz quartet, and played with many musicians around town.

But he was still unhappy with his inability to sight-read well. He was now retired, and in 2007, he started sight-reading two hours per day, the project that resulting in his book, Becoming a Great Sight-Reader--or Not!

Most helpful customer reviews

10 of 10 people found the following review helpful.
Interesting book - great read
By Linda Johnson
A fascinating account of one person's quest for becoming a proficient sight-reader. This is an honest look at the difficulty some
people have with playing through a piece of music at sight at an appropriate speed and with artistic expression.
If you are one of those people, you will feel a kinship with the author and perhaps pick up some tips to save your time
and frustration. If you are a great natural sight-reader and have difficulty understanding why people (perhaps a student of yours)
cannot sight-read better, this book could improve your teaching approach.
As a music teacher and church choir director for the past 25 years, I recommend reading this book.

5 of 5 people found the following review helpful.
Keep up the good work
By J. K. Pryor
Charming amd clever book.I took lessons for 7 years and was never a good sight reader. Chalked it up to poor hand-eye coordination...not a good typist, either. Once I learn a song, it is *mine*, though. It's the learning that's excruciatingly painful to those around me. Didn't learn much in the way of new tricks from this book, but it really is PRACTICE, PRACTICE, PRACTICE. Kind of glad to see a professional musician with sight reading issues, though not as bad as mine. Gives me something to work towards. Keep up the good work!

5 of 5 people found the following review helpful.
I would recommend this for anyone interested in improving their ability to ...
By Bruce Lombardi
I would recommend this for anyone interested in improving their ability to sight-read. As an older adult learning piano ( and music); for the first time I need all the tips I can get. The book is engagingly written and it's fun to hear how Al progresses in his thinking and playing.The Kindle version read on an IPad is best since it is earier to listen to the recordings scattered throughout the book while reading.

See all 39 customer reviews...

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Thursday, 23 August 2012

[P314.Ebook] PDF Download Hansel & Gretel: An Erotic Fairytale For Adults Only (Sandy Stroker Erotic Fairytales Book 5), by Sandy Stroker

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The classic fairytale of Hansel and Gretel is retold in this erotic fairytale by bestselling author, Sandy Stroker. Hansel and Gretel get lost in the woods and find a kind-hearted witch willing to take them in for the night. She tantalizes them with sweets, but her intentions for Hansel are wicked and devious. Will Hansel and Gretel escape the erotic prison that is the witch's home?

  • Sales Rank: #722333 in eBooks
  • Published on: 2012-04-05
  • Released on: 2012-04-05
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
it was nice

0 of 1 people found the following review helpful.
not my cup of tea
By Tparfait
I wasn't impressed with this story at all. I just didn't like where the author took it. It had potential, but in my opinion missed the mark.

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'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management The Second Edition of Marketing: An Introduction gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging you to take an active role and apply what you've learned to your own experience. The book covers; the marketing environment, making sense of markets and buyer behaviour, the marketing mix and managing marketing. - Packed with activities and applications, it integrates the principles of marketing theory with the practice of marketing in the real world - Marketing challenges in each chapter illustrate decisions that face practitioners day-to-day, encouraging students to reflect on how they would handle situations in their future careers - E-focus, CRM focus, ethical focus, B2B focus and global focus boxes present hot topics in marketing and help you to relate these to students' own experience - End of chapter mini case studies featuring a range of organizations, products and techniques provide further illustrations of marketing in practice Designed specifically for students new to Marketing, the Second Edition of this much-loved book provides students with all they need know to succeed on their introductory course.

  • Published on: 2010-12
  • Binding: Paperback
  • 528 pages

About the Author
Rosalind Masterson and David Pickton are based in the Department of Marketing at the Leicester Business School, De Montfort University, one of the largest marketing teaching departments in the UK.

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Tuesday, 21 August 2012

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The Big Picture: On the Origins of Life, Meaning, and the Universe Itself, by Sean Carroll

*INSTANT NEW YORK TIMES BESTSELLER*
"Vivid... impressive... splendidly informative."—The�New York Times
"Suceeds spectacularly."�—�Science
"A tour de force." — Salon.com

Already internationally acclaimed for his elegant, lucid writing on the most challenging notions in modern physics, Sean Carroll is emerging as one of the greatest humanist thinkers of his generation as he brings his extraordinary intellect to bear not only on Higgs bosons and extra dimensions but now also on our deepest personal questions. �Where are we? Who are we? Are our emotions, our beliefs, and our hopes and dreams ultimately meaningless out there in the void?�Does human purpose and meaning fit into a scientific worldview?

In short chapters filled with intriguing historical anecdotes, personal asides, and rigorous exposition, readers learn the difference between how the world works at the quantum level, the cosmic level, and the human level--and then how each connects to the other. �Carroll's presentation of the principles that have guided the scientific revolution from Darwin and Einstein to the origins of life, consciousness, and the universe is dazzlingly unique. �

Carroll shows how an avalanche of discoveries in the past few hundred years has changed our world and what really matters to us. Our lives are dwarfed like never before by the immensity of space and time, but they are redeemed by our capacity to comprehend it and give it meaning.

The Big Picture is an unprecedented scientific worldview, a tour de force that will sit on shelves alongside the works of Stephen Hawking, Carl Sagan, Daniel Dennett, and E. O. Wilson for years to come.

  • Sales Rank: #4188 in Books
  • Published on: 2016-05-10
  • Released on: 2016-05-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.31" h x 1.38" w x 6.31" l, 1.27 pounds
  • Binding: Hardcover
  • 480 pages

Review
"Weaving the threads of astronomy, physics, chemistry, biology, and philosophy into a seamless narrative tapestry, Sean Carroll enthralls us with what we’ve figured out in the universe and humbles us with what we don’t yet understand. �Yet in the end, it’s the meaning of it all that feeds your soul of curiosity."
—Neil deGrasse Tyson, host of�Cosmos: A Spacetime Odyssey

“With profound intelligence and lucid, unpretentious language, Sean Carroll beautifully articulates the world view suggested by contemporary naturalism.��Thorny issues like free will, the direction of time, and the source of morality are clarified with elegance and insight.��The Big Picture�shows how the scientific worldview enriches our understanding of the universe and ourselves. A reliable account of our knowledge of the universe, it is also a serene meditation on our need for meaning.��This is a book that should be read by everybody.”
—Carlo Rovelli, author of�Seven Brief Lessons on Physics

"Vivid... Impressive... Splendidly informative..."
—The�New York Times Book Review

“Never hectoring, always tolerant, the author presents a seductively attractive picture of a universe whose ultimate laws lie within our grasp… [Carroll] gives us a highly enjoyable and lucid tour through a wide range of topics… even if you don’t agree with what he says, you are unlikely to be enraged by such an urbane and engaging lecturer; more likely, you will be enthralled.”
–Wall Street Journal

“A nuanced inquiry into ‘how our desire to matter fits in with the nature of reality at its deepest levels,’ in which Carroll offers an assuring dose of what he calls ‘existential therapy’ reconciling the various and often seemingly contradictory dimensions of our experience.”
–Maria Popova, Brain Pickings

“[The Big Picture�is] a�tour de force�that offers a comprehensive snapshot of the human situation in our infinitely strange universe, and it does this with highly accessible language and engaging storytelling.”�
—Salon.com

“Sean Carroll’s holistic vision accommodates the sciences and the humanities and has a high probability of provoking readers into clarifying their own views about the complex relations among science, religion and morality.”�
—The Times Literary Supplement�

“Carroll is the perfect guide on this wondrous journey of discovery. A brilliantly lucid exposition of profound philosophical and scientific issues in a language accessible to lay readers.”�
—Kirkus, starred review

"Carroll presents a means through which people can better understand themselves, their universe, and their conceptions of a meaningful life."
—Publishers Weekly

“Guides us through several centuries’ worth of scientific discoveries to show how they have shaped our understanding and indeed how the laws of nature are linked to the most fundamental human questions of life, death, and our place in the cosmos.”
—Library Journal. Prepub Alert

"intensely insightful"
—Scientific American

“[Carroll] sets out to show how various phenomena, including thought, choice, consciousness, and value, hang together with the scientific account of reality that has been developed in physics in the past 100 years. He attempts to do all this without relying on specialized jargon from philosophy and physics and succeeds spectacularly in achieving both aims.”�
—Science

“True to the grand scope of its title...anyone who enjoys asking big questions will find a lot to consider.”�
—Booklist

“Language philosophy, quantum mechanics, general relativity—they’re all in The Big Picture. Sean Carroll is a fantastically erudite and entertaining writer.”
—Elizabeth Kolbert, author of Pulitzer Prize winner�The Sixth Extinction

“From the Big Bang to the meaning of human existence, The Big Picture is exactly that— a magisterial, yet deeply fascinating,�grand tour through the issues that really matter.��Blending�science and philosophy, Sean Carroll gives us a humane perspective on the universe and our place in it.� As gripping as it is important, The Big Picture can change the way you think about the world.”
—Neil Shubin, author of Your Inner Fish

“In this timely exploration of the universe and its mysteries—both physical and metaphysical—Sean Carroll illuminates the world around us with clarity, beauty and, ultimately, with much needed wisdom.”
—Deborah Blum, director, Knight Science Journalism Program at MIT, author of The Poisoner’s Handbook

“Sean Carroll is a leading theoretical cosmologist with the added ability to write about his subject with unusual
clarity, flare, and wit.”�
—Alan Lightman, author of The Accidental Universe and Einstein’s Dreams

"Until now you might have gotten away believing modern physics is about things either too small or too far away to care much about. But no more. Sean Carroll’s new book reveals how physicists’ quest to better understand the fundamental laws of nature has lead to astonishing insights into life, the universe, and everything.�Above all, a courageous book, and an overdue one."
—Sabine Hossenfelder, Frankfurt Institute for Advanced Studies

"Instead of feeling humbled and insignificant when gazing upward on a clear starry night, Carroll takes us by the hand and shows us how fantastic the inanimate physical Universe is and how special each animate human can be.� It is lucid, spirited, and penetrating."
—Michael Gazzaniga, author of Who's in Charge? and Tales from Both Sides of the Brain





About the Author
SEAN CARROLL is a theoretical physicist at the California Institute of Technology. He received his PhD in 1993 from Harvard University. Recently, Carroll has worked on the foundations of quantum mechanics, the arrow of time, and the emergence of complexity. He has been awarded prizes and fellowships by the National Science Foundation, NASA, the Sloan Foundation, the Packard Foundation, the American Physical Society, the American Institute of Physics, and the Royal Society of London. His most recent award, in 2014, was from the Freedom from Religion Foundation. Carroll has appeared on The Colbert Report (twice), PBS’s NOVA, and Through the Wormhole with Morgan Freeman, and he frequently serves as a science consultant for film and television. He has been interviewed by various NPR shows, Scientific American, Wired, and The New York Times. He has given a TED talk on the multiverse that has more than one million views, and he has participated in a number of well-attended public debates concerning material in his new book, including one in New York City in 2014 with Eben Alexander.

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146 of 154 people found the following review helpful.
Reality is a many-splendored thing
By Ash Jogalekar
Sean Carroll is a successful theoretical physicist, skilled ponderer of philosophical questions and gifted communicator of science. He brings all these qualities to bear in his big-hearted, ambitious latest book “The Big Picture.” The book is part sweeping survey of some of the most thought-provoking ideas in modern science, part sweeping rumination on two of the most fundamental questions that we can ask: How do we gain knowledge of the world? And how do we distill meaning from an impersonal, purely physical universe?

The book can roughly be divided into two parts. The first part can be titled “How do we know” and the second can be titled “What do we know”. The siren song weaving its way through Carroll’s narrative is called poetic naturalism. Poetic naturalism simply means that there are many ways to talk about reality, and all of them are valid as long as they are rooted in naturalism and consistent with one another. This is the central message of the book: we make up explanations about the world and we call these explanations “stories” or “models” or “ideas”, and all of them are valid in their own ways.

The first part of the book explores some of the central concepts in the philosophy of science that make up poetic naturalism. Carroll starts from Aristotle and the ancient Greeks and progresses through the Arabs. He explores the investigations of Galileo in the seventeenth century. It was Galileo and his intellectual successor Isaac Newton who showed that the world operates according to self-sufficient physical laws that don’t necessarily require external causes. One of the most important concepts explored in the book is Bayesian thinking, in which one assigns probabilities to phenomena based on one’s previous understanding of the world and then updates this understanding (or “priors”) according to new evidence. Bayesian thinking is a powerful tool for distinguishing valid science from invalid science, and for distinguishing science from nonsense: one could in fact argue that all human belief systems operate (or should operate) according to Bayesian criteria. Bayesianism does introduce an element of subjectivity in the scientific process, but as Carroll demonstrates, this supposed bias has not harmed our investigations of natural phenomena and has allowed us to come up with accurate explanations.

Another thread weaving its way through the book is that of emergence and domains of applicability. Emergence means the existence of properties that are not strictly reducible to their constituent parts. Although Carroll is a physicist and holds fundamental physics in high regard, he appreciates that chemistry has its own language and neuroscience has its own language, and these languages are as fundamental to their disciplines as photons and electrons are to physics. No field of inquiry is thus truly fundamental in an all-encompassing sense, since there are always emergent phenomena that offer stories and explanations in their own right. Emergence also manifests itself in the form of what are called effective theories in physics; these are theories in which the macroscopic behavior of a system does not depend in a unique way on a detailed microscopic description: for instance a container of air can be perfectly described by properties like its average temperature and pressure without resorting to descriptions of quarks and Higgs bosons. As long as the two domains are consistent with each other (what Carroll calls “planets of belief”) we are on firm ground.

These ideas lay the foundation for the second half of the book which takes us on a sweeping sojourn through many of the key ideas of modern science. Carroll says that the most important description of the world comes from what’s called the ‘Core Theory’. This theory ties together the fundamental forces of nature and particles like the Higgs boson; it is grounded in general relativity and quantum mechanics. It can explain the entire physical universe, from atoms to the Big Bang, certainly in principle but often in practice. If there's any one hard scientific lesson to take away from the book, it's that the universe is made up of quantum fields. Later chapters deal with topics like evolution in real time, photosynthesis and metabolism, leading theories for the origins of life, thermodynamics and networks in the brain. When Carroll talks about entropy, complexity and the arrow of time he’s in his element; one important aspect of complexity which I had not quite appreciated is that complexity can actually result from an increase, not decrease, of entropy and disorder if guided the right way.

The book also dwells in detail upon Rene Descartes since his ideas of dualism and pure thought seem to pose challenge to poetic naturalism, but as Carroll demonstrates, these challenges are illusory since both the mind and the body can be shown to operate based on well known physical principles. These ideas keep appearing in the later parts of the book in which Carroll deals with many thought experiments in philosophy and neuroscience that purport to ask questions about reality and consciousness. Some experiments involve zombies, others involve aliens simulating us; all are entertaining. A big question is subjective experience (or “qualia”) which is sometimes regarded as some kind of impenetrable domain that’s divorced from objective laws of nature. For the most part Carroll convincingly shows us that the same laws of nature that give rise to the motion of the planets also give rise to one’s perception of the color red, for instance. This section of the book involving famous conundrums like John Searle’s Chinese Room and ‘Mary the Color Scientist’ is fascinating and highly thought-provoking, and while the thought experiments have no clear resolution, Carroll’s point is that none of them violate the basic naturalistic structure of the universe and demand mysterious explanations. His discussion of consciousness is also very stimulating; he thinks that consciousness is not really a thing per se but an emergent property of organized matter. More succinctly, it’s a useful invention, a description of a particular way in which matter behaves rather than something that is beyond our current understanding of natural law; it is what we say rather than what is. Much of Carroll’s discussion here reminds me, as cheesy as it sounds, of a line from ‘The Matrix’: words like love, care and purpose are mere descriptions borne of language - what matters are the connections they imply.

The book ends by taking us on a tour of some of the most important philosophical questions that human beings have asked themselves; questions of meaning, purpose, emotion and free will. Personally I found this section a bit rambling but I cannot really blame Carroll for this: none of these questions have a definitive answer and all are subject to speculation. On the other hand, this little tour provides non-specialists with an introduction to well-known philosophers and philosophies, including constructivism, deontology and utilitarianism. The big question here is how meaning can arise from the impersonal natural laws that have been described so far. Neither Carroll nor anyone else knows the answer, and the book simply makes the case that all these qualities are emergent properties that are all consistent with poetic naturalism. You may or may not be satisfied by this answer, but it certainly provides food for thought.

In a book as ambitious as this one there’s bound to be some disagreement, and that’s a good thing. Here are some questions I had: Generally speaking Carroll is on more firm ground when talking about science rather than philosophy. Quite oddly at one point, he uses poetic naturalism to argue against opposition to gay marriage and LGBT rights. While his support for these issues is one I heartily share, I am not sure poetic naturalism is the best or the most persuasive reason to uphold these causes: we should support them not because of but in spite of naturalistic reasons. Also, Carroll who is a self-professed naturalist spends several paragraphs describing how all of the arguments for a supernatural God violate naturalism. However I think religion has a purpose beyond describing the real world, and ironically this purpose lends itself to the same analysis that Carroll does of human qualities like care and love. I would think that based on much of the book’s narrative, religion would be described as an emergent phenomenon that provides people with a set of stories and descriptions; these stories provide succor and and a sense of community. Are these stories real? They may not be, and they are certainly not grounded in natural law, but Carroll himself says at one point that models of the world should be used because they are useful, not because they claim to be real. Shouldn’t one say the same thing about the positive and personal aspects of religion?

However, none of these concerns should detract from the sweeping scientific and philosophical journey the book takes us on. Carroll is an engaging, sympathetic and pleasant guide to the big picture, irrespective of whether you agree with him completely or not. Ranging over some of the most pressing questions that humanity has unearthed and continues to unearth, the one clear message in the book is an unambiguous one: we will always keep on searching, and this search will continue to propel humanity past unexpected and exciting horizons. More than anything else the discussion drives home the grandeur of the universe and the human mind, and this is grandeur we should all revel in. Perhaps this bit of wisdom from Carroll’s chapter on entropy where he is describing complexity in a cup of coffee sums it up best: “Those swirls in the cream mixing in the coffee? That’s us. Ephemeral patterns of complexity, riding a wave of increasing entropy from simple beginnings to a simple end. We should enjoy the ride.”

67 of 72 people found the following review helpful.
" I opened my Audible library and it was better than Christmas
By serine
After having a countdown for this book, which spanned months, I woke up at 5 am on May 10th and thought, "It's finally here!" I opened my Audible library and it was better than Christmas. In the quiet of the morning, I began to listen to this deeply philosophical book and immediately fell in love with it. It felt like a Poetic Naturalist's version of Christmas- material gifts replaced by the gift of trying to understand the nature of our vast universe and the world in which we live.

Those who have wanted to read Sean Carroll but didn't want to wade through the science will be happy with this book. In the spirit of Alexander von Humboldt, Carroll tucks much of the complex science away in an appendix for those who would like more detail. But, that doesn't mean this book is light on the science. To the contrary, Carroll, as usual, takes some of the most complex issues science has to offer, and packages them in a form that even people with little or no scientific background can understand. In fact, this book in particular is aimed at those who might have little education in the sciences and and even less education about heuristics. It welcomes everyone to join in a thoughtful conversation about understanding what we know about our world and the wider universe. Does it have a purpose? Does its design imply any type of creator? Instead of insulting those who say that it does (I am guilty of this myself), Carroll provided a real way to put our beliefs to the test. He was very willing to consider the views of those who believe in God and provide a detailed method, which is both kind and built on logic, that can help us figure out whether a belief is true.

If the preceding paragraph suggests to you that those with extensive education in the sciences (including cognitive science) will be bored or find nothing new, then I have represented the book poorly. Even people whose undergrad and grad career consisted of many of the following courses will find new ways of thinking about that information and connecting it to the Big Picture.

Samples of related course material:

Intro to Cognitive Science (including Kahneman's heuristics)
Cognitive Neuroscience
Biochem (including chemiosmosis)
Evolution (including environmental modification of genes)
Origin of life research (including Martin, Russell, and Lane's work on bioenergetics and others working on RNA world)
Philosophy of Mind

Carroll opened the door for *everyone* to think about and discuss what evidence we would need for any belief to be validated. Instead of dismissing ideas of belief outright, Carroll employs a very gentle, yet fiercely logical style of problem solving. The result was powerful and reminded me of the deep humility and unfailing logic with which Darwin wrote his many books, including his autobiography.

Prior to this book, if anyone had asked me if I wanted to read yet another book on creationism vs. science or the hard problem of consciousness (involving Chalmers unrealistic and pseudoscientific zombies), the answer would have been a resounding, "NO!" I feel as if too much of my thinking time has been wasted by these concepts that serve only to anchor our progress. I want to push past all of that. I want to never again allow that type of scientific sabotage to ruin the progress I might make in understanding the universe in a real and more complete way than my current view allows. Often reading about the efforts of those who wage war on evidence based knowledge leaves me frustrated, often wishing I could get that time back. That was not the case with this book. The whole time, even though I was reading things I thought I was tired of reading, my neurons were flooding my brain with wonderful dopamine bursts. Reflexive "Wows" kept reverberating from my brain. The book fits into the category "MINDGASM!"

In a book, which includes such topics as:

how we know what we know
the forces that govern the universe
properties of elements in relation to other elements
quantum mechanics
emergence and complexity
how we gather and evaluate scientific evidence

Carroll, in his usual relatable fashion, seamlessly included discussions about today's relevant issues in society such as transgender rights, marriage equality. I recall reading E.O. Wilson's book Social Conquest Of Earth and feeling somewhat confused about the organization of the book. He kept social issues separate throughout the book and then bombarded the reader with a litany of important social issues. I love both Wilson and his book, but the social issues didn't fit and felt as if they should be in another book. Carroll's humorous (yet serious) approach when discussing such issues makes me feel as if I am reading a 20 something university student with his finger on the pulse of the upcoming generations, while at other times, when he is discussing concepts that take a long time to learn, I feel as if I am reading a book written by a scientifically minded Zarathustra. In a crazy way, this writing style really works.

Parts One, Two, and Three (the first half of the book) were basically an excellent summary of and entire 4 year experience as a major in Cognitive Science. After introducing such concepts as understanding cause and effect, understanding how things move and how momentum is conserved, and understanding how we come to adopt our belief systems, Carroll examined the many heuristics we employ when trying to understand how we know what we know. To figure this out, he introduced a sort of "best of" collection of thinkers. Marrying Cog Sci 101 (with a strong emphasis on Baysian reasoning) with Epistemology and Philosophy 101, he tried to understand what thinkers such as Descartes and Princess Elizabeth of Bohemia, and Kahneman thought about the nature of reality. The main questions scholars have been asking are, "How can I know what I know? How can I know what exists? How can I know if my beliefs reflect reality?" A take home point from Section Two is that people are all entitled to have their own prior beliefs. However, they are not entitled to have their own likelihood. There is an objective likelihood to be discovered, and it takes solid reasoning, and not tightly held belief, to make that discovery. **** see note at end.

While discussing heuristics, Carroll gave a shout out to one of my favorite books -- Mistakes Were Made, but Not by Me. I love that book and am often disappointed that not too many people I have talked to seem to appreciate it in the way I do. I love that it got the recognition it deserved. Many books like it are sort of self-help oriented and veer too far from the science. Many authors fail to question if they are using the very heuristics they are writing about. Still others fail to question the methods to the studies they choose to include, brining down the overall quality of the book. But, Tavris and Aronson did much better than most avoiding these pitfalls. They deserved some recognition, not from the self-help crowd, but rather from a scientists who is celebrated for his keen logic.

In Part 4, Carroll related a humorous story about ending up on a plane, seated next to origin of life researcher Mike Russel. That was a great lead in to explaining Darwinian evolution, cellular formation, emergence, complexity (his complexity research sounds great! I am definitely going to read everything I can get my hand on concerning that), and ATP synthase (my very favorite protein channel!). If you are a bit fuzzy about what Free Energy is, this section will clear that up and relate it to exactly how your very own body works. (What a delicious section. I was too excited to see what came next. So I did not stop to listen again or take notes on this section. As soon as I am done writing this review, I am going to listen to this entire section again.)

Theodosius Dobzhansky said, “Nothing in Biology Makes Sense Except in the Light of Evolution”. Thanks to scientists such as Sean Carroll, Mike Russell, Jeremy England, and others bridging the gap between living and non living systems, it will soon be said that Nothing in Biology or the larger universe Makes Sense Except in the Light of Thermodynamics. If you want the best possible summary of how thermodynamics fits into the story of living systems (including how those systems likely came into being and how they evolved), then you will love this section.

In Part Five, Carroll took on the philosophy of mind debate. You may have taken courses or read extensively about The Chinese Room, Mary, What it's Like to Be a Bat, Eliminative Materialism, and The Hard Problem. Even if you are extremely familiar with all of this, I would recommend reading Carroll's summary. Wow! I was engaged in a way that surprised me. He breathed new life into these debates. I was a tiny bit sad that he left out Andy Clark's work (especially in relation to Chalmers), but considering this book was more than 17 hours long (Audible), I understand that he didn't have time for everything. It's just that Clark's work (along with the Churchland's work) is what made Philosophy of Mind so great for me.

Carroll ended the book with what I can only say was a beautiful essay I didn't know I needed to read. If you are unfamiliar with the Is vs Ought problem, you can find out in this section what it is and why should you care. If you are well familiar with this question, you will enjoy the discussion provided on Carroll about morality. Deeply satisfying! A+! He ended on a more personal note than any thing I have read by him to date. It was truly a lovely book, from start to finish.

I think Carroll will be remembered along side of Copernicus and Darwin for providing us with gentle but clear evidence that we are not special. Far from being a depressing nihilistic view of the world and universe, Carroll showed his reader (even if you read with your ears) how reality is actually more special than any false belief about being special. Understanding can be the deepest religion of all (idk if Carroll would put it quite like that, but it's my takeaway message).

****I was going to include in this review a bit about Sean Carroll's "planet v black hole belief system," but I posted about it on Facebook and butchered what was an excellent analogy. I can only say that you need to read it for yourself. If you get the analogy, you will forever ask yourself, "Am I being a black hole right now? "Am I following the evidence or am I fooling myself and holding tight to heuristically driven fallacies?" I can see a new viral way of thinking springing from this analogy -- e.g. insults or memes that include the statement, "Stop being such a black hole!"

50 of 57 people found the following review helpful.
Marvelously appealing blend of science and philosophy
By Brian Hines
After getting "The Big Picture" yesterday, I avidly read the first four chapters this morning. I rarely share a review before I've read the entirety of a book, but in this case I have to make an exception. Because -- I LOVE THIS BOOK SO MUCH!

I'm an inveterate consumer of both science and philosophy books. Almost always, the scientists lack the ability to talk about philosophy cogently, and almost always the philosophers are clueless about basic scientific understandings. So each frustrate my desire to simultaneously (1) learn about how the world is, and (2) find meaning in the world, given how it is.

Sean Carroll is the sort of writer I adore. The chapters I just read show that he's marvelously capable of talking about findings of modern science in a philosophically productive (and provocative) way. Meaning, he takes dry facts and infuses them with the moist richness of meaning.

For example, I was blown away by his discussion on p. 32 about determinism: "The universe is resolutely focused on the current moment; it marches forward, instant to instant, under the grip of unbreakable physical laws, with no heed paid to its glorious accomplishments or to its hopeful prospects."

That is freakishly great writing. I've never thought of the universe, or reality, this way before. Sure, I've meditated daily for most of my 67 years. I've been exposed to countless mystics, masters, yogis, and such who talk about living in the reality of the present moment. But I've never come across a scientist who said what Carroll did in his easily understandable way: at the deepest level, every happening of any sort is proceeding because of the present moment.

So thank you, Dr. Carroll for a book that has already given me so much satisfaction, and is sure to bring more as I savor the remaining chapters. I may come across something that I don't agree with, or consider untrue. However, having sampled Carroll's quality of writing and thinking, I doubt very much that my opinion of the entire book will change. This is a wonderful read for anyone, like me, who enjoys their scientific facts spiced up with a tasty seasoning of philosophical meaning.

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Sunday, 19 August 2012

[R369.Ebook] Download Strategic Market Management: Global Perspectives, by David A. Aaker, Damien McLoughlin

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Strategic Market Management: Global Perspectives, by David A. Aaker, Damien McLoughlin

The book is a European adaptation of our current US book: Strategic Market Management, 9th edition by David Aaker. The new edition text will be a mainstream text suitable for all business students studying strategy and marketing courses in the UK and Europe.� It will take into account the substantive changes made by David Aaker in the 8th and 9th edition of the US textbook.� The major differences in these and the 7th edition of the US book which, was the basis of the first European� adaptation are the coverage of branding and greater emphasis of innovation. These were both added into the first European edition. New topics will be identified that are not covered that should be for example the financial aspects of marketing. The new edition will also include revised and updated European case material.

A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This will be achieved by the use of examples and vignettes. The previous European edition was entirely re-populated with new examples. For the new edition, new examples will be employed to drive the global ambition and to respond to the substantive changes of the 8th and 9th US editions.

  • Sales Rank: #2105212 in Books
  • Published on: 2010-05-24
  • Format: International Edition
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.53" h x .63" w x 6.50" l, 1.38 pounds
  • Binding: Paperback
  • 368 pages

From the Back Cover
Developing and implementing strategies is now very different than it was only a few decades ago, when the business environments were more stable and simpler. Every market can now be described as dynamic. As a result, firms need to be able to adapt strategies in order to stay relevant. It is a challenging but exciting time, full of opportunities as well as threats.

Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context.

The unique aspects of the book are its inclusion of:

  • A business strategy definition that includes product/market scope, value proposition, and assets and competences.
  • A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms.
  • Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together.
  • Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed.
  • Creating synergetic marketing with silo organizations defined by products or countries. All organizations have multiple products and markets and creating cooperation and communication instead of competition and isolation is becoming an imperative.

This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA.

There will be a website accompanying the book www.wileyeurope.com/college/aakerwith PowerPoint presentations and a set of lecture suggestions for each chapter; a test bank; several course outlines, and additional case studies.

About the Author
David A. Aakeris Professor Emeritus at the Haas School of Business, University of California, Berkeley. He has been awarded four career awards including the
1996 Paul D. Converse Award for outstanding contributions the development of marketing. He is the creator of the Aaker
Model™, has published more than 100 articles and 14 books

Damien McLoughlin is Professor and Director of the Academic Centre for Marketing Studies at the UCD Michael Smurfit Graduate Business School. His teaching is highly regarded and has been recognized with teaching awards from both the Smurfit and Quinn Schools of Business.

His work has been published in leading international journals. Professionally, he has worked with leading international firms such as Alltech, Microsoft and Hewlett-Packard.

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Saturday, 18 August 2012

[O943.Ebook] Ebook Hedge Fund Activism in Japan: The Limits of Shareholder Primacy Reprint edition

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  • Published on: 1601
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