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This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue.
Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency.
Anna Manning―a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit―walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy.
Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization.
Databases for Small Business teaches non-techie entrepreneurs and professionals how to:
- Design a small business database from scratch
- Extract the maximum profit from your data
- Follow guidance on data protection law
- Effectively use data collection and data cleansing techniques
- Train staff to leverage your data
- Sales Rank: #943773 in Books
- Published on: 2015-11-18
- Released on: 2015-11-03
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .76" w x 6.10" l, .0 pounds
- Binding: Paperback
- 318 pages
Review
“Well, after reading it, I may say one thing – it is an interesting book, covering many topics around a database … . if you are a manager of a company, and you have never heard about Databases nor you have some IT skills, this is probably the best book in the market to start with – the technical information will really not bother you, and the examples would be understandable. Thus, any grade is really possible for this book.” (Vitosh Academy, vitoshacademy.com, July, 2016)
From the Back Cover
This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue.
Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency.
Anna Manning―a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit―walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy.
Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization.
Databases for Small Business teaches non-techie entrepreneurs and professionals how to:
- Design a small business database from scratch
- Extract the maximum profit from your data
- Follow guidance on data protection law
- Effectively use data collection and data cleansing techniques
- Train staff to leverage your data
About the Author
Anna Manning is a founding director of an engineering startup company, having worked for eight years as a data scientist at Manchester University. A specialist in data mining and data protection, she contributed to the development of software for protecting confidential data now used by national statistics agencies worldwide. She served as a data analyst and database administrator for large and small law firms and for a nonprofit organization. Dr Manning’s papers in the field of data mining have been published in various research journals. She has a PhD in data mining and a Master’s degree in Informatics from the University of Manchester, an honors degree in Law from the University of Law, and a BA Hons. in Mathematics from Trinity College, Dublin.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A good book, if you are not going to build a database but hire someone to build it for you...
By VitoshAcademy
I am a blogger, writing reviews about IT books, IT articles and anything I find interesting. I have received the book "Databases for Small Business..." from the publisher Apress.Com for a review, upon a request form my site.
Well, after reading it, I may say one thing – it is an interesting book, covering many topics around a database, but it is not exactly a hands-on book about databases. E.g., if this is the first database book you are reading, you have to take a second one to be able to build some simple database to work with. At least my opinion.
The book uses MS Access and Libre Office 5 as an example databases, refers to MS Excel as well. The book is good for people, who do not have clue about databases, to act as an introduction to this world and probably to realize that their business needs a database instead of Excel spreadsheets. The case studies in the first few chapters are well described, and later some procedures for collecting, cleansing, maintaining, searching and analyzing data and database are explained without getting into details. In a really beginner’s way, which may be good for the understanding of a manager.
Let’s stop the hate (although I am not hating, but it just comes out this way) and point out some positive things –
– Some philosophy behind databases is explained in a really simple level with simple words – that would be good for anyone outside the IT business;
– Options for presenting the data as charts in Excel are given – at first I was thinking that this is a little aside from the book, but then I thought it is probably not so bad;
– Basic statistical terms as mode and median are explained – same as previous comment;
Actually I am really wondering how many stars to give – if you are expecting after reading this book to be able to make and maintain even a simple database alone, I have to probably disappoint you – you will not be. Really no. E.g. the querying in a db is explained in 2 pages, SQL is not mentioned, not all normalization rules are given.
However, if you are a manager of a company, and you have never heard about Databases nor you have some IT skills, this is probably the best book in the market to start with – the technical information will really not bother you, and the examples would be understandable. Thus, any grade is really possible for this book. I would not give 5, as far as the example databases are not shared in the net.
Thus, my grade is a 4, hoping that you only need the book to get some basic ideas for databases. And you would not try to create and maintain a database based only on this knowledge.
1 of 1 people found the following review helpful.
Highly recommended and worth the time!
By LisaFrag
Anyone with a small business knows how time consuming and multi-faceted such an endeavor can be. When I picked up this book, I was a bit worried it would be too technical or not add relevant value to my particular small business. I was pleasantly surprised to see it was written in a fashion easy for a layman to understand. The four different case studies give one a clear idea of how databases might be utilized in different business scenarios. The book then goes on to give a step by step process of selecting, designing and maintaing a database for one's organzation, with many examples and diagrams that help make the concepts clear. There is an entire chapter on reporting the data to those integral to the business and another on how to use the analysis for the benefit of the business.
If you are stuck on spreadsheets and unsure of whether a database will add value to your business, this book will definitely enlighten you! Highly recommended and worth the time!
0 of 0 people found the following review helpful.
Excellent Guide for Small Businesses and Non-profits alike
By Jon M.
In "Databases for Small Business", Anna Manning shows how small businesses and non-profits quickly outgrow the usefulness of using spreadsheet package to organize their data. She then makes the case that these organizations need a database instead, and argues that rather than paying for pre-packaged solutions, they can instead design and implement their own database, using software such as MS Access.
This book lays out a path for these organizations to follow, steering them through various aspects of database design and creation. The book also teaches users how to set up queries to retrieve data from the database, and then goes further to show how the data in the database can by analyzed in order to spot important patterns and trends that the data contains. The book also gives much practical advice on other aspects of database ownership, such as database maintenance, backup, security as well as touching on data protection and privacy issues - even training staff to use the database is covered.
The author keeps things grounded in reality throughout the book by using three ongoing cases studies in the examples in each chapter. I found these case studies to be really useful, as they allow Anna to cover the specifics of dealing with various data items, everything from customer and supplier information, sales, to lists of materials.
For something in this area, the book is unusually complete. Using this as a guide, small organizations should be able to safely and securely migrate their data into a database, and reap the rewards as they go forward. For those wishing to dig deeper in certain areas, the book points to other sources of information for further reading.
Highly recommended.
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