Download PDF Marketing for Hospitality & Tourism (5th Edition), by Philip T Kotler, John T. Bowen, James Makens Ph.D.
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THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
- Sales Rank: #269858 in Books
- Brand: Brand: Prentice Hall
- Published on: 2009-05-10
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x 1.20" w x 8.60" l, 3.65 pounds
- Binding: Hardcover
- 720 pages
- Used Book in Good Condition
Most helpful customer reviews
5 of 5 people found the following review helpful.
It says "Circulation of this Edition outside of the Indian Sub-Continent is Unauthorized" That fun fact is not mentioned anywher
By Kelley
Zoom in on the red triangle in the upper left hand corner. It says "Circulation of this Edition outside of the Indian Sub-Continent is Unauthorized"
That fun fact is not mentioned anywhere on this listing. Its completely different than the American version of this same textbook and edition of my classmates. Its void of color and full of mistakes, and the chapters and page numbers are completely different. The table of contents is also completely incorrect and brings you to random places within the book. Complete waste of money, do not buy.
2 of 2 people found the following review helpful.
Not the same as the American version!!
By A. Whitford
This is not the same as the American version of this book, like they claimed in the description. This is the Indian version and it is lacking, to say the least. Inside the front cover it is referred to as the "authorized adaptation." I don't know if this was translated to some language and then translated back to English, but there are more than a few grammatical errors. I've had to 'interpret' more than a few sentences. It also has the worst index I have ever encountered. There are major concepts in the book that do not appear in the index! But, there's an inch and a half long section for sales. Not different types of sales related topics, just "sales." I'm sorry, but that's not helpful. And they switched chapters 3 and 4 for some reason, so I read the wrong chapter for one of my assignments. I kept wondering when the the concept that I was supposed to write about would be introduced, only to find out after I finished the chapter that I was reading the wrong one. I ended up ahead in the reading, but having to cram another chapter in that week sucked. There's a reason this book was cheap, because it's a cheap knock off of the real book. Don't do it!!
1 of 1 people found the following review helpful.
Best Marketing Book I've Read
By Jaddis
I gave this a five-star rating because it's one of the best marketing books I've ever read - and I'm a marketing student in my senior year and have read many, many marketing text books. The authors take all the facets of marketing (product development, pricing, advertising, etc.) and integrate them as one concept: true marketing. Most books say that all the facets are one, then treat them as separate; I felt this book did a much better job of treating them as a whole. The text was generally engaging, although it's still a text book. However, if this wasn't just about the hospitality and tourism industries, I'd recommend it for most marketing classes.
My only complaint is that it's supposedly about the tourism and hospitality industries. However, it's really about the hotel industry, with frequent references to the restaurant industry. Airlines are mentioned occasionally, and cruises and travel agencies definitely take a back seat role. That disappointed me, because I was interested in travel agencies, but the book would still be useful to those in the lesser-mentioned industries.
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